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Microsoft tries to tempt MacBook deserters with switch tips

Gregg Keizer | Oct. 27, 2015
Microsoft has again aimed its Surface line at owners of Apple's MacBook notebooks, and offered up suggestions on how the latter can ditch their hardware for Microsoft's new devices.

Apple's experience selling Macs has been testament to the difficulty of getting people to switch: Although Mac sales have grown at rates significantly higher than those for Windows personal computers, Apple's OS X-driven hardware remains a niche market. Earlier this month, research firms IDC and Gartner both pegged Apple's share of the global PC market at under 8%.

The Surface Book, which debuted in Microsoft's retail stores Monday, includes models that run in price from $1,499 to $3,199, and are backordered weeks, even months, when ordered online. Apple's MacBook Pro portfolio ranges from $1,299 to $2,499, with the highest-priced units sporting a larger 15-in. screen.


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