Apple's experience selling Macs has been testament to the difficulty of getting people to switch: Although Mac sales have grown at rates significantly higher than those for Windows personal computers, Apple's OS X-driven hardware remains a niche market. Earlier this month, research firms IDC and Gartner both pegged Apple's share of the global PC market at under 8%.
The Surface Book, which debuted in Microsoft's retail stores Monday, includes models that run in price from $1,499 to $3,199, and are backordered weeks, even months, when ordered online. Apple's MacBook Pro portfolio ranges from $1,299 to $2,499, with the highest-priced units sporting a larger 15-in. screen.
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