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Microsoft to make leaps in the mobile enterprise

Tom Kaneshige | April 1, 2013
Shocking developments in the mobile enterprise race show the market's incredible volatility, according to a new survey by Aberdeen Group. The survey looked at mobile app deployment plans by platform--Apple iOS, Android, Windows 8/Windows Phone and BlackBerry--covering both tablets and phones.

"If Apple does not innovate on the OS, it may impact enterprise acceptance and continued commitment to deploy apps on the Apple platform," Borg says.

Storm Clouds Over BlackBerry

And then there's BlackBerry. The Aberdeen survey showed a paltry 6 percent of respondents plan to develop apps on the BlackBerry PlayBook over the next 12 months, with only 15 percent currently deployed. On the BlackBerry smartphone, 5 percent plan to develop apps, with 49 percent currently deployed.

"This data does not speak optimistically for BlackBerry's outlook," Borg says. "There are definitely storm clouds over Canada."

Borg does expect the smartphone number to creep up given the release of BlackBerry 10, which appears to be a solid product, but not by much. Meanwhile, the PlayBook outlook is looking worse, as BlackBerry hasn't announced anything of significance with it.

The problem, of course, is that BlackBerry has lost its credibility. It didn't keep its promises, in terms of timeframe delivery. BlackBerry 10 was delayed time and again until its launch earlier this year. The result is that businesses--once, BlackBerry's biggest advocate--have all but abandoned the platform.

"From the data perspective, BlackBerry has significant challenges in 2013," Borg says. "There's a loss of momentum and a lack of confidence in their future from end-users. In addition, BlackBerry has isolated itself from advocates, including analysts. How this all will play out in 2013 remains to be seen."

 

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