Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Microsoft buys Nokia: 5 things we now know, and one key question

Chris Martin | Sept. 4, 2013
Can Microsoft's move give Windows Phone the boost it needs?

It's interesting to note that Nokia is keeping its 'Here' mapping and location services which it plans to make available "across different screens and operating systems". That's one key advantage Windows Phone could have that Microsoft isn't buying.

"Handset markets are commoditising. The action is in software, apps, and soon these will be delivered online. The emergence of html5 is an early indication. Smartphones will then turn into mere windows to the cloud. There will be little that differentiates one black, rectangular touchscreen phone from another, besides perhaps screen quality and battery life. Handset manufacturers without a suitable software platform in the cloud stand to suffer and Nokia is right to divest of its phone business. Blackberry should do the same. As for Microsoft, it remains to be seen whether it can leverage its still significant strength in desktop operating systems and software and migrate its customers to the mobile cloud." said Ronald Klingebiel, assistant professor of strategy at Warwick Business School.

5. Microsoft buys Nokia: Elop to replace Ballmer
Steve Ballmer has announced that he will step down as Microsoft's CEO in a year's time so could Nokia's Stephen Elop be his replacement? It seems like a likely scenario with Elop stepping down from his current position to be executive vice president of devices & services, and will join Microsoft once the acquisition is complete. "Stephen will go from external [candidate] to internal" Ballmer told The Seattle Times.

And... Microsoft buys Nokia: Will all Windows Phones be Nokias?
Nokia has always been the main player in the Windows Phone market. Other vendors making Windows Phone handsets alongside Android device, namely Samsung and HTC, have clearly lost interest. We've seen no new Windows Phone handsets from them and it seems unlikely they will continue to fight for the cause.

 

Previous Page  1  2 

Sign up for CIO Asia eNewsletters.