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Mac + iPad revenue nosedives, adds to Apple's woes

Gregg Keizer | April 28, 2016
Combined revenue of the two lines plunges to five-year low.

On Tuesday during Apples' earnings call with Wall Street, Luca Maestri, the company's CFO, told analysts to expect "seasonal sequential declines in ... iPad sales and a sequential increase in Mac sales," for the June quarter.

In other words, Apple believes it will sell fewer than 10.2 million iPads in the stretch ending June 30, and somewhere north of 4 million Macs. In the June 2015 quarter, Apple sold 10.9 million iPads and 4.8 million Macs.

To match the iPad + Mac revenue number for last year -- $10.6 billion in the June 2015 quarter -- Apple would have to boost the latest quarter's total by 11%.

With iPad sales expected to be down -- again -- that seems unlikely, no matter how the Mac does.

ipad mac revenue 
The combined revenue of the iPad and Mac lines dropped to the lowest level in five years as the Mac, which had been taking up slack from the slumping iPad, also brought in fewer dollars. Data: Apple (Click on image to enlarge). 

 

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