Smartphone purists will be quick to note that LG is also the manufacturer behind the Nexus 5X, Google's latest device that showcases all that the latest versions of Android 6.0 can be, at a relatively low cost.
Given all the devices and technologies LG has introduced, it's hard to say that anything LG has tried has not been accepted by buyers to some extent. More, it's creativity is partly a response to fierce global competition from Apple and other Android makers.
"A lot of LG's performance is that it's overshadowed by all things Samsung Galaxy," said Llamas, noting that Samsung was the top smartphone vendor in the second quarter, with 21% of the market. "Competition for this market area is just ridiculous."
LG had a strong year financially in 2014, but reported "an extremely challenging environment" for the second quarter of 2015 that included a 3% decline in global smartphone shipments to 14.1 million units compared to the second quarter of 2014.
Noting that LG falls behind Android makers Huawei, Xiaomi and Lenovo, Llamas said that LG's market share at sixth place may not be a good indicator of its future success. "LG's shipment volumes are steady and in reasonably good competition with Xiaomi and Huawei, which are not minor vendors," he said.
In addition to the V10's dual front-facing 5 megapixel cameras, the rear camera is 16 megapixels and has a laser auto-focus. The phone also features a Qualcomm 8992, 64-bit hexacore processor with 4GB of RAM, a 3,000 mAh battery, a fingerprint sensor for unlocking and 64GB of internal storage, which can be expanded up to 2TB with a microSD card, sold separately.
AT&T is also selling the LG G Vista 2 exclusively starting Nov. 6. The phone has a 5.7-in. display, a 13-megapixel rear camera and 5-megapixel front camera. It runs a Qualcomm Snapdragon 617 Octa-core processor and has 16GB of onboard storage, with expansion up to 32GB with a microSD card. It features Android 5.1 and has a 3,000 megapixel camera. AT&T's pricing includes a 24-month service agreement with the phone priced at $49.99.
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