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Kodak Moments come to life in a trippy SXSW sensory journey

Caitlin McGarry | March 14, 2016
I entered Kodak's Memory Observatory with a photo and emerged bewildered from an impromptu therapy session.

“Customers are getting frustrated with the noise and the clutter and the ads they’re finding on platforms like Facebook, Instagram, and Twitter,” said David Newhoff, vice president of mobile for Kodak Alaris. “They want to experience really quality content from friends and family, and you have to wade through a lot of noise to get there.”

But taking the time to write a story behind a photo isn’t practical on the go, which is why most people whip out their phones to shoot and post quickly. Snapchat images and videos are awful from a quality standpoint, and even Instagram makes it easy to compose a filtered photo with little time or effort.

Kodak Moments might be the perfect app for people who actually care about curating their memories, but sadly, that seems like a dwindling demographic.


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