For LG, the modules might make all the difference in a very competitive market.
"No other current smartphone maker has anything similar," said Ian Fogg, head of mobile analysis at IHS Technology. "But to maximize this opportunity, LG is smart to embrace third party support for its modular hardware with LG Playground. LG should mimic Apple's hardware licensing program - Apple's 'Made for iPhone' approach - to generate additional revenues, and also benefit from those third parties own marketing spend."
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