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Interview: Emerging trends in enterprise mobility

Zafar Anjum | April 25, 2013
Singapore is ahead of the pack in adopting enterprise mobility while Indonesia and India are fast catching up, says Dino Soepono, director of Enterprise Mobility, Asia Pacific, of Citrix.

Have your efforts met with much success in the region? What do you think are your challenges?

Citrix's focus in Asia Pacific is to expand our market reach in terms of desktop virtualisation and cloud services. Citrix intends to further deliver technologies that will enable cloud computing to aggregate and deliver corporate applications and virtual desktops seamlessly and securely for our customers in the region. At the same time, Citrix will look at making it simpler and easier for enterprises to manage multiple devices, empowering workforce mobility.

Citrix partners with over 1,200 companies across the Asia Pacific region, and Singapore represents a significant portion of Citrix's business in the ASEAN region with over 1,000 customers. Citrix has enabled companies across various business sectors - from education to retail and finance - to take advantage of cloud computing and mobile workstyles, where enterprises are empowered to allow their employees to work anytime, anywhere and on any device, without compromising the security of corporate data.

Some of our customers in the region include:

  • Singapore: Singapore Polytechnic (education), National University Hospital System (healthcare), and the United Overseas Bank (banking/financial services)
  • Malaysia: Mydin Mohammad Holdings (retail)
  • Thailand: Metro Systems Corporation (IT)
  • China: (eCommerce)
  • India: Ind-Swift Laboratories (research).

The challenges to global mobility, if any, will be cultural in nature. While many global organisations are accustomed to working in virtual teams, where managers may not even be in the same country as their direct reports, this is not the case for many local enterprises in the region. However, we believe that this is changing as new generations of net-savvy employees, long-used to the virtual lifestyle, join the workforce.

How do you see mobility changing the enterprise in the next two years? Will it affect the role of the CIO?

The proliferation of mobile devices in our daily lives is undeniable and inevitable, permeating corporate life so extensively that their impact on the enterprise world cannot be ignored. This trend shows no signs of abating in 2013. Additionally, today's enterprises cannot afford to ignore the demands and needs of their employees, a growing number who have been living and breathing technology all their lives.

With a vast array of user-owned devices entering the workplace, an increasingly global, distributed and mobile workforce will expect to have easy and secure access to corporate data through any device as a matter of course. CIOs, thus, will be under pressure to improve end-user satisfaction rates without compromising on security and compliance.

Take the area of mobile security for example. Mobile security will increasingly become an area of focus for enterprise IT, as the use of the PC declines and the proliferation of mobile devices rises.


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