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Interview: Emerging trends in enterprise mobility

Zafar Anjum | April 25, 2013
Singapore is ahead of the pack in adopting enterprise mobility while Indonesia and India are fast catching up, says Dino Soepono, director of Enterprise Mobility, Asia Pacific, of Citrix.

India is also catching up on the adoption of enterprise mobility. A study conducted by Forrester in 2012 revealed that more than 90 percent of small and medium-sized businesses and enterprise companies surveyed in India believe there is a solid business case for mobility. The study also showed that perceived challenges to mobility, such as security, cost and the need for a remote help desk, have prevented companies in India from mobile enabling applications on a company wide scale.

Forrester found that more than three-quarters of organisations in the country either buy or plan to buy solutions from telecom operators and/or systems integrators to meet their mobility needs.

In terms of enterprise mobility trends, Enterprise Mobility Management (EMM) will get a lot more attention in 2013. Organisations need to look beyond just Mobile Device Management (MDM), which can be very tactical, and instead look at a holistic approach in promoting a truly mobile workforce.

Although security is an important factor, it is not the only consideration. The ROI from EMM is in enabling employees to securely access corporate applications, or attend virtual meetings while on the road or from the comfort of their homes. This includes enterprise collaboration using video conferencing facilities, accessible via smartphones, laptops or tablets. Citrix has enabled companies to mobilise many business processes in the areas of sales, business intelligence, field services, ERP, CRM, contact centres and customer interaction.

Do you see enough companies in the region going mobile? What is holding them back or what is propelling them forward in embracing mobility?

While it's clear that organisations recognise the importance of mobile workstyles and end-users' desire to work anytime, anywhere and on any device, it is obvious that many are struggling with the realities of managing and securing this new infrastructure.

Security will continue to be a key driver, as IT teams struggle to adapt to and cope with trends such as IT consumerisation and BYOD. Many IT departments today are still stuck on old models and mindsets with regards to architecture and management, trying to maintain control over their IT architecture rather than securing access to corporate data. With IT consumerisation taking hold, organisations need to think about updating their IT architecture with granular controls that enable them to determine which employee gets access to what data, and when such data could be accessed.

As enterprises embrace enterprise mobility initiatives with BYOD policies, IT is expected to face a deeper focus on security and compliance by regulated or security-conscious enterprises.

The Citrix Enterprise Cloud report released in March this year showed that organisations are becoming more aggressive on app blacklisting, with 18 percent of them deploying this policy in the fourth quarter of 2012, an increase of 11 percent from the previous quarter. The most commonly blacklisted apps were Angry Birds, Facebook, Dropbox, and YouTube, while the most commonly whitelisted apps were Evernote, NitroDesk TouchDown, Google Chrome and Adobe Reader. Skype was the only app that made it to both the blacklist and whitelist.


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