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Interview: Emerging trends in enterprise mobility

Zafar Anjum | April 25, 2013
Singapore is ahead of the pack in adopting enterprise mobility while Indonesia and India are fast catching up, says Dino Soepono, director of Enterprise Mobility, Asia Pacific, of Citrix.

Dino S

Dino Soepono, director of Enterprise Mobility, Asia Pacific, of Citrix

Singapore is ahead of the pack in adopting enterprise mobility while Indonesia and India are fast catching up, says Dino Soepono, director of Enterprise Mobility, Asia Pacific, of Citrix.

What are the emerging enterprise mobility trends in Singapore and in the region? Is Singapore ahead of the pack and will countries like Indonesia and India catch up with it as far as mobility adoption goes?

According to a 2012 report by IDC, the number of mobile workers is expected to peak at 1.3 billion by 2015, with the Asia Pacific region witnessing the strongest growth on continued, strong economic growth. Mobile workers in Asia Pacific excluding Japan are expected to reach 838.7 million by 2015 - 64.5 percent of the total number of mobile workers globally in 2015.

Mobile workers are critical for enterprises in optimising productivity, agility and mobility. To operate effectively in today's fast-paced global environment, enterprises need to be able to get work done anywhere, anytime, on any kind of device to achieve the best results.

Within the region, Singapore is ahead of the pack in embracing enterprise mobility. According to the Citrix Workplace of the Future report released in 2012, 88 percent of organisations currently have or are planning to provide mobile workstyles for their employees by 2014, higher than the Asia Pacific average of 79 percent.

Earlier this month, the Infocomm Development Authority of Singapore (IDA) called for proposals for the use of SaaS in the real estate and early childhood education industries - business sectors that are slowly adopting progressive technology solutions that help raise productivity. This was the latest of a series of initiatives from the Singapore government who has a continued focus on technology solutions that improve its competitiveness as a nation.

Indonesia is experiencing strong growth rates in the technical consumer goods market, with sales of smartphones expected to triple in 2013, as reported in a study by Ericsson Consumer Lab. This trend indicates a growing generation of digitally savvy employees who will increasingly use their own smartphones and mobile devices for both work and play. As such, mobility adoption is expected to grow. Additionally, the perception in the country that work is something that needs to be done in an office at a standard time and on a company-provisioned device is slowly but steadily changing. For Gen-Y employees who make up a significant portion of the workforce in Indonesia, work-life balance, flexibility and the freedom to choose the device to work with are critical factors in choosing an employer.

 

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