HP's Elite X3 signals the company's return to smartphones. Credit: HP
HP's decision to return to the smartphone market with the Elite X3 wasn’t an easy one, especially given the company's history of failure in the market for handsets.
HP's ill-fated, 2010 acquisition of Palm, which it ended up jettisoning by 2014, has weighed heavily on the company.
After HP's high hopes for Palm's WebOS for smartphones were dashed, there was mixed opinion and many internal discussions over the viability of a return to the market. In the end, HP concluded that smartphone buyers could not be ignored. Smartphones are playing a larger role in computing since they can almost match laptops in horsepower and the sorts of software they can run.
The company is taking a cautious approach though, establishing a three-year timeline for success. HP is targeting the Elite X3 -- which has a 5.96-inch screen and runs Windows 10 Mobile -- at enterprises, but is open to launching a consumer handset, said Michael Park, general manager and global head of mobility at HP.
HP is trying to differentiate the Elite X3, announced in Barcelona at Mobile World Congress, from the competition by positioning it as a smartphone that can double as a laptop. Users can hook up a screen, mouse and keyboard and turn the super-fast Elite X3 into a laptop, according to Park.
Previous efforts to introduce handsets with similar capabilities have failed, the most notable example being Motorola's Atrix, which was launched in 2011. But Park said changes in technology have allowed HP to develop a smartphone that can act as a laptop when needed.
The Windows 10 OS was instrumental in allowing HP to "flex form factors," Park said. Windows 10 lets developers to create so-called universal applications that can run across multiple platforms and allow smartphones to access desktop applications from the cloud, Park said.
The Elite X3 has a Qualcomm Snapdragon 820 processor, which is one of the fastest mobile chips available. The chip -- which is also targeted at tablets and PCs -- is three times faster than similar Qualcomm processors from three years ago.
HP has a three-phase plan for the smartphone market. The first is to release the Elite X3, which will come out later this year. The second is to work with third-party developers and resellers to tweak legacy Windows applications so that they run in the cloud and can be accessed from smartphones.
Elite X3 users will be able to fire up cloud-based desktop applications via the HP Workspace, a virtualized desktop program.
Microsoft's Project Centennial is designed to help developers bring existing code to Windows 10 and run applications in Azure, with the development process in some cases taking just a few days, Park said. Microsoft will maintain a catalog of available applications, and HP will certify resellers to assist customers in the conversion of applications to the cloud.
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