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InMobi debuts in Thailand

Veronica C. Silva | March 22, 2012
Mobile ad company sees potential in Thailand

Mobile ad company InMobi has finally expanded to Thailand, bent on getting a share of the digital ad spending in the thriving Southeast Asian market.

Thailand is the latest city to be connected to InMobi's global mobile advertising network, which is operational across the five continents. This mobile network has facilitated two billion mobile ad impressions in Thailand in the fourth quarter of 2011 alone, six times the number served during the same period in 2010.

Some 43 percent of these ad impressions were served on smartphones, a tenfold increase over the same period the previous year, said InMobi.

"Thailand has always been a thriving mobile market, and the space continues to grow. Setting up local operations in the country was a natural step towards better supporting our clients and leveraging the opportunities presented by the exciting country," said Phalgun Raju, regional director and general manager - Southeast Asia, Hong Kong and Taiwan, InMobi. "We look forward to growing the mobile advertising mix of digital spending in Thailand, working closely with top agencies and brands."

InMobi has run campaigns for some major Thai clients, including  Nike, Malaysian Airlines, Mazda and Nokia. InMobi said it plans to continue to grow the mobile ad market in Thailand knowing that it is "better placed than ever" to attract more partners in the country.

Among the mobile phone manufacturers in Thailand, InMobi said Nokia is a market leader even though its market share has dropped from 62.6 percent to 43.9 percent. Second placer Samsung, on the other hand, saw its market share increase to 27.1 percent from 15.5 percent. Apple holds third place, gaining ground to 13.2 percent from 5.5 percent previously.

Aside from Thailand, InMobi's offices in the region are also located in Bangalore, Seoul, Singapore, and Tokyo.

 

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