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Indosat banks on mobile broadband to drive growth

Veronica C. Silva | July 15, 2013
Mobile connectivity to rural areas is crucial in market growth, says company CEO.

Indonesia’s telecom services provider Indosat said it is “well-positioned” to capture the growth of the country’s broadband market, with confidence leaning more towards mobile broadband.

Indosat said it aims to lead in global mobile broadband services, and its confidence is boosted by its experience in the Indonesian market.

In a speech during the Mobile Asia Expo in Shanghai last month, Indosat CEO Alexander Rusli underscored the importance of mobile broadband in ensuring that the benefits of a connected economy are open to all, even those in far-flung and remote locations, and young and old alike. Hence, Indosat has installed base transceiver stations (BTS) to deliver mobile broadband services in more than 190 cities all over Indonesia in both urban and rural areas as of mid-2013. 

The company said “mobile broadband is, and will continue to be, one of the primary drivers of this growth,” given current low broadband penetration levels across the archipelago.

Indonesia’s mobile and fixed broadband service market is predicted to expand 78.46 percent to US$1.16 billion in 2013 from US$650 million in 2012.

“As access to these services develops, cell and broadband devices will penetrate deeper into the Indonesian market, further bridging the generation gap to offer connectivity to all, regardless of age or location,” Rusli said.

The Indosat CEO includes in the company’s community-focused initiatives the U900 technology to provide 3G coverage, Wi-Fi network capacity to offload mobile traffic, and lightweight and solar powered solutions to provide mobile connectivity to rural areas. 

Indosat said that it will align with the needs and wants of its customers by focusing on “key areas” such as cloud computing, mobile financial services and digital advertising.

Indosat is part of Ooredoo, a telecommunications company offering mobile, fixed, broadband Internet and corporate managed services to markets in Middle East, North Africa and Southeast Asia


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