The Indonesian market has recently shown a preference for the Opera Mini Web browser for their smartphones, the software company said recently.
Citing the State of the Mobile Web report, the Norway-based company said it saw an increase of 180 percent year-on-year for users of the Opera Mini software in Indonesia as Indonesians show a preference for Android smartphones.
The report (http://business.opera.com/smw/2013/06/), which is focused on Indonesia, said is the “second-largest country” for Opera Mini users worldwide. The special report is about the browsing behaviour of Opera Mini users on the Android platform.
Opera Mini is a Web browser designed for smartphones or mobile phones. The special report noted that as Indonesian basic phone users migrate to smartphones, their preferred platform is Android and their preferred Web browser for the Android devices is the Opera Mini.
Last year, Opera Mini experienced a 190-percent hike in Android usage, the highest growth rate among all other platforms, the report noted.
The report also stated: “Despite the many choices available in the browser market, Opera Mini remains the Indonesians’ sweetheart. The reasons varied; among them was familiarity and faster service due to Opera’s well-known data compression feature. Data consumption experienced by Indonesian Opera Mini users on Android is 218 percent higher than data consumption of average Opera Mini users.”
Web browsing habits
Once Indonesian users are on the Internet using Opera Mini, accessing information is one of their top activities. They also visit e-commerce sites, and, of course, socialise or network. In fact, 68 percent of page views on the Opera Mini are from Facebook, the report noted.
The top domains visited using the Opera Mini are Google.com, Facebook.com and Blogspot.com.
The report also cited a survey by On Device Research which revealed that Android is mainly a male fan favourite. Indonesian males make up 81 percent of Android users, many of them in the 25-to-34 years age group. But younger people tend to grow the Android market base, with the 18-to-24 age group making up 34 percent of the user base.
Samsung is the preferred Android phone brand but other local brands are also favourites, the report revealed.
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