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HP exits low-cost tablet market in product shakeup

Agam Shah | Dec. 2, 2015
Cites fierce competition, falling prices and drop in demand

The strategy followed by HP is similar to that of Apple and Microsoft, which offer premium tablets. And like HP, Dell has been scaling back its low-priced tablet offerings to focus on profitability. Dell wants to offer premium tablets and hybrids with features like 3D cameras and high-resolution screens.

In the tablet product shakeup, HP's low-end PC range remains largely intact. The company is still offering the inexpensive Chromebooks and Stream PCs with Windows 10. Demand for those products is big in consumer and some business segments, said Mike Nash, vice president of customer experience and portfolio strategy at HP.

 

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