If you're a Kindle (or Kindle app) owner and a Google Chrome user, here's good news: You can now send Web content directly to your mobile device.
Amazon has long offered the option of e-mailing documents to your Kindle, but this is the first time Send to Kindle has branched out to a browser.
Just add the Send to Kindle extension to Chrome, then navigate to any Web page you want to save. (You can also select text on a page if you don't need the whole thing.)
When you click the Send to Kindle icon at the end of your address bar (it's represented by a little 'K'), you'll see two main options: Send to Kindle and Preview & Send. (If you've selected text, you'll also see Send Selected Text.) All pretty self-explanatory, no?
The first time you use the extension, you'll be ushered to the Settings page, where you can choose which of your Kindle devices should receive the content (if you have more than one, that is) and whether to archive it in your Kindle library. You can return to this page later if needed by clicking Settings within the extension menu.
In my quick tests of the extension, it worked like a charm. I definitely prefer using the Preview option, which shows you how the page will be formatted and lets you select font size and type, margins, background color, and line spacing. (That said, you can usually adjust most of these options in whatever reader you're using as well.)
It also did a pretty good job of stripping away extraneous Web stuff that you wouldn't want on your mobile device: ads, banners, buttons, and so on. Mostly you just get the raw text and whatever primary images are embedded within the content.
However, one article I clipped from Entertainment Weekly had quite a lot of "related article" links and whatnot, which cluttered up the text a bit.
Much as I like the idea and execution of Send to Kindle, I think most users are better off with Pocket. It provides similar capabilities (though without the preview option) for all browsers, not just Chrome, and it works Android, iOS, and Kindle Fire devices, not just Kindles. The flipside is that you can't use Pocket with regular Kindle e-readers, so there Amazon's extension has the edge.
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