Hong Kongers use tablets to multi-task, according to a research study by GfK Hong Kong.
The research company said that sales of tablets have been on the uptrend in Hong Kong, hitting 1.9 million units in 2012-over 44 percent more compared to the previous year and a key driver for the rise of tablets is the fact that it has become a popular tool for multi-tasking.
The company's results are based on the GfK iPanel survey. It was conducted through an online survey of Hong Kong residents aged 18 to 65 years old using a quota on gender and age based on the Hong Kong Census 2012. A group of 317 tablet owners completed the survey from 16 - 21 January 2013.
According to the study, tablet usage often complements other forms of media usage, such as when watching TV, as claimed by one in two respondents (49 percent). Meanwhile, over two in five use their tablet when they are eating their meals and commuting and about a third, while they are listening to music, or on their cell phone.
"Tablets are most popularly used at home, and usage peaks at night when consumers are using it concurrently while doing some other activities," said Walter Leung, Managing Director for GfK Hong Kong. "It is mainly in the evening and later at night when people have time catch up with non-work related activities before heading to bed such as emails, social networking, watching TV or movies, photos and video game, etc."
Meanwhile, rise in the usage of tablet has cut into activities such as using desktop/laptop computers and video consoles/ devices. Many respondents also said that their consumption of magazines is migrating from printed media to tablets.
In the GfK iPanel survey, two-thirds use their devices multiple times a day, typically for one to three hours and 70 percent are in agreement that they often use their tablet for more time than they originally intended to. Another seven in 10 share the same tablet with other people - typically family members.
Among the top 10 activities on tablets, social media comes out tops - followed by email, watching a movie or TV show and uploading/ downloading photos. Playing games and listening to music followed close behind.
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