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Hong Kong sees growth in mobile devices preference: study

Veronica C. Silva | June 17, 2013
Preference for laptops, media tablets and smartphones indicates a connected society.

A recent market study of Hong Kong revealed a demand for three types of mobile devices fit for the administrative region's connected mobile society.

GfK's first quarter sales data indicate that laptops, media tablets and smartphones were the preferred screens of consumers of Hong Kong. Over three million of these types of devices were sold in Hong Kong in the first quarter, up by 107,000 units compared to the same period last year. Revenue generated by these devices reached US$1.1 billion.

Walter Leung, managing director, GfK, Hong Kong, said these devices suit the fast-paced lifestyle of urban dwellers in Hong Kong, who have come to embrace the connected mobile society.

"Especially in a developed and affluent country such as Hong Kong where infrastructure is already well laid out, it is not surprising for individuals to own all three devices, and households to own several units of each device," added Leung.

During the period, media tablets were the more popular among the three screens, exhibiting a twofold (98 percent) demand compared to the same period the previous year. Consumers in Hong Kong spent over US$216 million on nearly 480,000 units in the first three months of 2013.

However, smartphones were still the best sellers, accounting for seven in every 10 devices or over 1.4 million units sold in quarter one. The favourite screen size for smartphones was over 4.5 inch, which jumped in market share by some 30 percent since a year ago, said GfK.

Preference for laptops declined, though slightly only. Over 114,000 laptops were sold in Hong Kong in the first quarter and one of the favourite screen sizes is 11 inches. In a span of six months, the 11-inch laptops market segment rose from 11 percent to 15 percent as consumers showed preference for hybrid PCs, defined as PCs with touchscreen and detachable keyboards.

"There is definitely strong competition among these three screens as some of their functions and features are similar and have the tendency to overlap; and yet there are well-defined boundaries which make each of the three screens unique and stand out on its own," said Leung. "We anticipate the three screens to carry on being the key drivers in the technology sector; as demand for media tablets is sustained and big display smartphones as well as hybrid PCs continue to gain traction to push sales to a higher level."


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