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Hong Kong firm builds app for easier queuing

Teresa Leung (Computerworld HK) | Sept. 24, 2013
BasicElements wants to help eateries and other organisations manage queuing effectively with its app QueuEasy, said the firm's founders.

CWHK: Are there many rival apps?
JL: There are some queuing apps used in Hong Kong, but with different queuing mechanisms. For instance, there's an app that requires users to scan QR codes on physical tickets. There's also an app used in a mall where people need to get to physical screens to see their queuing status. In Shenzhen, there are reservation apps, restaurant finding apps, and queuing apps without the food-ordering function.

CWHK: What are the major challenges facing you?
JL: It's hard to hire developers. A lot of people who know apps development prefers building their own apps to working for someone else.

CWHK: What are your future plans?
JL: We'd like to team up with POS makers and find partners in China and Taiwan to help us get closer to our targeted customers. We will also work on a location-based app that allows companies to promote their offers.


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