LG is taking a different approach to its wearables strategy. It's hoping to appeal to those who value style and design over utilitarian functionality.
The G Watch R was the first incarnation of this design philosophy, and now LG's following it up with two more: the Watch Urbane and the Watch Urbane LTE. I got to try on both during a closed press event at Mobile World Congress.
LG Watch Urbane
This is a smartwatch I can't wait to wear. The LG Watch Urbane is one of the most stylish smartwatches I've worn thus far, and it actually reminds me of some of the women's watches sold by fashion brands like Michael Kors. I particularly love the Urbane's rose gold chassis, not to mention the comfortable leather band LG outfitted it with. There's also a brushed stainless steel version of the Urbane, if gold is not really your thing.
The Watch Urbane on a women's wrist, with a regular watch for comparison.
Like the G Watch R, the Urbane sports a 1.3-inch POLED display and contains a Qualcomm Snapdragon 400 processor and 1GB of RAM. It's also got a 410mAh battery, which LG said should last more than a day on just one charge. I'm curious to test this claim once we get the device in for review, especially since Android Wear devices haven't had the most reliable battery life.
The Watch Urbane's POLED display is just as bright and clear as its predecessor, the G Watch R.
The Urbane is essentially a more stylish, narrower version of the G Watch R. It has many of the same features as its predecessor, like a heart-rate monitor, always-on watchface, barometer, and water- and dust-proofing. I imagine the style conscious will be much more attracted to this Android Wear device than any of the others out on the market right now--I definitely was.
LG Watch Urbane LTE
The Urbane and Urbane LTE, side-by-side.
The Urbane LTE is not as stylish, or as thin, as the regular Urbane. It's heavier, thicker, and the watchband utilizes a metal clasp rather than a buckle.
It's powered by all the same hardware as the regular Urbane, except for larger a 700mAh battery pack. As the name states, it also has standalone LTE. LG said it's still sussing out the details of the data plans for this device, but that we'll learn more about it in the next two months.
There's an NFC chip built into the watchband for mobile payments.
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