Osswald adds, "Customers no longer simply want coverage. Customers want a consistent service and a high quality of experience. The downside is they want to pay less for this, as it is becoming more of a commodity service."
And AlBalooshi concludes, saying that customer demand, up until around 2000, has mostly been voice- and messaging-centric. With the internet becoming an integral part of people's lives—be it for leisure or business—the customer demand changed into broadband internet.
"Whether it is via wireline service (DSL and Fibre), or via wireless service (3G and LTE). Mobility, along with broadband internet, became the latest trend in customer demand during the past five years, whereby people would like to be able to access all their favourite content or applications wherever they are. These trends have exerted increased pressure on mobile service providers to provide higher speeds and seamless experience," he says.
Without question, devices with the capabilities to support larger applications and a higher volume of applications will continue to surface in the market area. This tussle between app developers and bandwidth providers will shape the network landscape over the next few years.
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