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Gowalla CEO: Location apps must be about more than games

Mark Sullivan | March 15, 2011
The head of Gowalla, one of the pioneers of location-based apps, believes the future of such services will not be about badges or games, but rather about real tools to tie personal content to places.

"In a way, it was great that Facebook entered the location-based space because it took the air out of the space and it proved that you have to do something useful and creative with location," Williams said during a panel here today. "It's got to be more than just 'where are my friends at?' The location-based space is much bigger than just check-ins."

 

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