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Google wants to style your wrist with its MODE easy-to-swap watchbands

Florence Ion | April 27, 2016
The Android Wear watchbands come in a variety of different sizes and styles and feature a clasping mechanism that makes it easy to switch them out.

Google’s likely hoping that the infinite customization options will lure in more converts to the Android Wear way of life. However, I’d like to see the company teach the unconverted through marketing about how helpful the platform can be in their daily lives, the same way that Apple markets the Apple Watch.

For now, it’s good to see Google attempt to pinpoint itself as a stylish wearable platform, but whether that means better sales numbers is another thing entirely. I’m also bummed to see that the company behind the bands is churning these out overseas. Google could’ve offered a real edge over Apple by making its bands domestically, especially since the latest fad in fashion is to conscientiously pay a little more for shoes and clothing manufactured in America.

 

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