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Gogo's fee-based Wi-Fi misses a big opportunity

Tony Bradley | Nov. 12, 2013
In-flight Wi-fi is a boon for business travelers, but the service is priced so that only the most desperate are willing to take advantage of it.

Gogo, and the airlines are going about this all wrong. They should stop charging individual customers for Wi-Fi and instead negotiate an arrangement between them that lets the airline provide the service to the entire flight as a benefit of flying with that airline.


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