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Give Apple credit for corporate responsibility

Jonny Evans | Jan. 31, 2012
Success costs.

Apple has never turned "a blind eye" to the problems in its supply chain and any suggestion it does not care about the plight of workers is "patently false," Cook responds.

"What we will not do - and never have done - is stand still or turn a blind eye to problems in our supply chain," he said. "On this you have my word." The company has also agreed to allow an outside agency to monitor working conditions, and has engaged in an education program for workers to ensure they are aware of their rights.

Is this a good thing? Right now, reports continue to castigate Cupertino for its partner's sins, but in future the company's decision to attempt even a muted response to these criticisms seems likely to set a template others must follow if they wish to hold onto any success they may win in future. And this will mean paying for such measures -- and that's where the future CFO challenge kicks in.


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