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Galaxy S7 expected to have faster processor, return of storage slot

Matt Hamblen | Dec. 8, 2015
Samsung also reported to be lowering smartphone's price as its market share dips .

The new Galaxy S7 could be announced officially before the start of Mobile World Congress, on Feb. 21, according to the latest reports. Some earlier reports had said it might be announced earlier, in January, to help in its competitive, unending battle against Apple and next year's versions of the iPhone.

"Competition is good in the mobile chip market because it means increased innovation and lower prices," Moorhead said.

How the S7 helps Samsung, or not

Samsung is losing market share globally and Moorhead said it will probably continue to lose share over the next few years.

"They need help in connecting the dots between the capabilities of technology and what people want," he said. "Curved screens, as in the Galaxy S6 Edge, are cool, but didn't solve a user problem. I give them credit for putting in some technology like wireless charging."

In addition to needing to better match customer needs with technology, Moorhead said Samsung needs more consistent marketing of its products that resonates with consumers. "They are a very inconsistent [marketing] company that makes Apple look like a very safe choice," he said. "Apple is very consistent."

 

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