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Galaxy S6 designer says GS6 phones are 'new face of Samsung'

Al Sacco | March 3, 2015
Last week, Samsung held a small press event in New York City to brief members of the media on its two latest smartphones, the Galaxy S 6 and Galaxy S 6 edge, ahead of today's official device launch at the Mobile World Congress in Barcelona.

"From a very early stage, the product designers got together with the UX designers, again to keep that singular voice and bring the beauty of the outside into the software environment, " Yeo says. "We really focused on refining and streamlining the experience."

Ultimately, that meant stripping out many of the extraneous features that packed previous versions of Samsung's Android "flavor," TouchWiz, and adding new UI features to the S 6 software, dubbed "edge UX."

"We reduced some of the features by more than 40 percent, and that's something that you notice when you go through the menus, and you go through all of the buttons," Yeo says. "It's streamlined and really easy to use."

"We also added what's called 'edge UX.' We took advantage of the physical nature of edge's curved glass, and that's a new tactile experience for our users."

The entire Galaxy S 6 project was about "a return to pure innovation," according to Yeo.

"The Galaxy S 6 and the Galaxy S 6 edge represent a new design era for us," Yeo says. "It's the new face of Samsung design, and it's not something that happened overnight, or even in the past few months. It's something that we've been working on for years."

The Galaxy S 6 and S 6 edge will be available in the United States starting in April, according to Samsung. Visit Samsung's website for more official details on both new devices.


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