Fast-growing fantasy sports startup FanDuel has revealed that it will soon be launching a Premier League offering of its popular one-day leagues.
The four-year-old firm, which was founded in Edinburgh and moved in above Skyscanner's office earlier this month, currently only runs competitions for US sports leagues, such as the NFL, NBA and NHL. Customers log on to the AWS-hosted FanDuel mobile app or website and pay to enter the one-day leagues with the hope of winning a cash prize.
"We will launch a product in the UK, we just haven't done it yet," said FanDuel CEO Nigel Eccles last week. "I think we're going to see how the next three to six months go. It will be a Fantasy Football product. This will be our next market."
FanDuel expects Premier League fantasy football enthusiasts to use its platform "on top of" the season-long competitions offered by the likes of Barclays, The Telegraph and Play Togga.
The company, which isn't particularly well-known in the country it was founded, has attracted $88 million (£56 million) in funding to date and the founders are optimistic they can go on to produce the UK's next billion dollar firm.
However, in order to do this, Eccles said the company must now go on an aggressive hiring spree and double its workforce from 125 to 250 within the next year.
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