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Extreme Networks and "Think Mobile" as a strategy

FY Teng | Sept. 2, 2014
The networking company's VP for Asia Pacific and Japan Sales, Gary Newbold, on the past, present and future of connectivity and mobility.

The satisfaction of our clients is our best proof point and so far, in the Asia Pacific, we have achieved pretty good results.

How important are the following geographies to Extreme Networks business in the next couple years: Singapore; Japan; China; and Asia as a whole?
Singapore remains the hub of Asia Pacific for Extreme Networks and we have invested in premises here, moving right into the heart of the business district, expanding as we put in a new demo facility which allows us to showcase our solution offerings to our customers in the region.

We have had good success in the logistics & transport industry here and we look to expand that traction to the education and healthcare verticals, similar to what we have done in other regions for these markets.

Japan is going to be a key market for Extreme as we refocus our resources to help us increase our growth in that market.

China remains an important market for Extreme Networks. Our past success in the region has been fueled by demand for high performance, reliable networking technologies. As China's mobility landscape evolves, there will be stronger demands for higher performance wireless infrastructure and we expect this will result in more growth opportunities for Extreme as well.

In Asia, more than anywhere else, the BYOD trend is gaining popularity and the region will continue to witness strong growth, driven by burgeoning consumer demand for smartphone and tablet. Organisations need to make sure they have access to their data at anytime and anywhere, and yet still maintain a level of security that does not compromise the usability they need. Therefore, Asia is a growth market for us.

What is your advice to organisations in Asia looking at making investments re 802.11ac today?
The release of the 802.11ac infrastructure now allows enterprises to create a wireless edge that is robust, secure and resilient. By incorporating 802.11ac, organisations will benefit from a reliable wireless network that supports a broad range of mobility applications. However, as with any new implementation of wireless technology, achieving a successful deployment of 802.11ac technology requires preparation.

There are three essential requirements that organisations need to consider before integrating 802.11ac.

11ac client capability: It is probably the most overlooked aspect of wireless networking. A faster access point will not be of any use if the organisation does not have the capability to support it. Therefore, my advice to organisations is to always consider their environment to ensure expectation is aligned and resulting speeds are achieved.

Implication of wider channels: 802.11ac requires channel planning. When implementing 802.11ac technology, organisations will have to increase the width of the channels. In order to improve bandwidth, organisations should consider deploying 80MHz channels, although 40MHz channels remain an option. It is essential that enterprises assess the spectrum of channel availability before the deployment. The result of this evaluation will impact the outcome and resulting data transmission speeds organisations are hoping to achieve in their network.


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