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Extreme Networks and "Think Mobile" as a strategy

FY Teng | Sept. 2, 2014
The networking company's VP for Asia Pacific and Japan Sales, Gary Newbold, on the past, present and future of connectivity and mobility.

Within less than two years, we expect that ExtremeXOS, Extreme Networks' advanced network operating system, will be extended to incorporate additional features that are available in the Enterasys network operating systems and fully support both hardware platforms. We believe customers will benefit by having a single network operating system that delivers functionality across both product lines, designed to allow customers to seamlessly choose which hardware platform best meets their deployment needs.

Very recently, Extreme Networks was awarded a Readers' Choice Award by eSchool Media for NetSight, a management system that provides centralised wired and wireless visibility and control of enterprise network resources. This award honours the best products and services in educational technology as chosen by eCampus News readers.

"Think mobile" is our motto and how I would summarise our plans for the next years. We want to provide unfettered access to information when and where the user wants it. At the end of the day, any innovative catalyst has to be mobile, as it is the main ingredient of any forward-looking technology strategy. By thinking mobile first and aligning offerings and strategies geared toward the user experience, can we then spark the change in thinking around IT. No longer is IT thought of as a 'public utility'-it has now become a 'strategic driver' for the business.

BYOD is getting increasingly popular in both private organisations as well as the public sector. Our challenge will therefore, be to continue providing people and organisations with seamless Wi-Fi access and at the same time, enhancing visibility and control for IT staff. The corporate networking environment has become extremely complex in the last decade, with convergence as well as the increasing advent of devices capable of accessing the network-whether authorised or not. Our products enable IT staff to have complete visibility and control of all the network components-wired and wireless-from one central location. This is essential in preventing rogue access points from being plugged into the network. The introduction of IdentiFi, Purview and our Software Defined Architecture platform are a great step forward for us in partnering even closer with our customers in the management of their networks.

Extreme Networks' IdentiFi goes beyond our clients' expectations, tackling the challenge of scalability head-on. IdentiFi has already been rated the number one high-density stadium Wi-Fi solution in the market. At the same time, Purview provides visibility into application use across the network, helping organisations in four ways: improving the experience of connected users; enhancing organisations understanding of user engagement; optimising application performance; protecting against malicious or unapproved system use. By using Purview, organisations are able to deliver significant improvements to their critical technology assets.


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