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Extreme Networks and "Think Mobile" as a strategy

FY Teng | Sept. 2, 2014
The networking company's VP for Asia Pacific and Japan Sales, Gary Newbold, on the past, present and future of connectivity and mobility.

In this interview, the VP of Asia Pacific and Japan Sales for Extreme Networks, Gary Newbold, gives us details on the impact of mass Wi-Fi technology deployment across the region and the great potential of 802.11ac (Gigabit Wi-Fi), prescribes some steps organisations must consider taking in the next few years, and shares his company's plans to continue playing a key role in the future of mobility and connectivity, wireless and not.

In which industries do you see 802.11ac Wi-Fi technology delivering the greatest business value in Hong Kong and Singapore in the next couple years?
Wi-Fi has become an integral part of the wireless landscape. People are now able to connect everywhere, from their computers at home but also from any mobile device. In terms of mobile usage, Singapore and Hong Kong have been among the most rapidly developing and fiercely competitive markets in Asia Pacific in the last four decades. And it is expected to continue growing rapidly in the next few years.

This means that wireless connections are becoming users' primary means of connecting to the Internet. It is expected that 59 percent of all data traffic will move from wired to wireless connections by 2017 [ref. Forrsights Mobility Survey, Q2 2013]. This proliferation of mobile devices and the explosion in the use of applications will continue to push the 802.11 medium to its limit. At the same time, the BYOD trend has put a tremendous strain on corporate Wi-Fi networks, which need to be faster and more reliable.

Indeed, as BYOD continues to evolve, users expect continually faster Wi-Fi access and richer performance. The next generation Wi-Fi 802.11ac is expected to meet this new challenge of faster mobility everywhere.

Whatever industry organisations are in, by incorporating 802.11ac, they will benefit from a reliable wireless network that supports a broad range of mobility applications. In the Asia Pacific region, Extreme Networks has proven its expertise and technological superiority in wireless technology with customers from a wide range of industries, including education, government, healthcare and hospitality, among others. For instance, in Macau, we recently implemented a high-performance network infrastructure for Galaxy Macau resort. The new Extreme Networks infrastructure provides exceptional connectivity to guests across the hotel premises and gaming facilities, catering to the increased usage of mobile devices.

Tell us about your conversations with customers in Asia about wireless technologies and how that may have changed, particularly with the advent of 802.11ac, particularly as they relate to expected ROI and new business development.
Wireless technologies have opened a wide range of new possibilities. In schools in Asia Pacific, for instance, many educational institutions have already started investing in new wireless technologies and networks that not only provide high performance and full coverage, but also enable adaptive, cost-effective classrooms and learning spaces that provide greater accessibility to both faculty members and students, alike.


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