Photo - (From left) Charles Sik, Managing Director of Personal Financial Services (PFS); Domenic Fuda, Group Managing Director and Chief Executive Officer and Galvin Yeo, General Manager of PFS Digital of Hong Leong Bank Berhad show the new Hong Leong Connect App on their smartphones.
Digitisation is bringing strong growth, said Malaysia's Hong Leong Bank (HLB), during the recent relaunch of its refreshed mobile banking application - Hong Leong Connect App.
Speaking of the impact of mobile digitisation, HLB Group managing director and chief executive officer Domenic Fuda said that HLB is expecting about 40 percent year on year (y-o-y) growth in its total digital banking user base, led by 65+ percent growth in new Hong Leong Connect App users as well as a strong increase in new user registrations for internet banking.
Drilling down to the day's announcement, Fuda explained the reasons behind the refresh. The initiative - in line with the Bank's 'Digital at the Core' strategy - will deliver enhanced end-to-end digital customer experience through the ongoing digitisation of conventional processes and traditional products & services.
The plan aims to simplify complex and lengthy processes, and take the hassle out of banking, he added.
Some key features
Fuda pointed to the app's new interface "which carries a cleaner and simpler layout, with a straightforward navigation tool. The App now allows customers the ease of Connect registration, anytime, anywhere."
A statement included some main features such as three 3language options; Bahasa Malaysia, English, and Chinese. Security, data safety and privacy have also been enhanced with a secure biometric fingerprint authentication feature. Previously only available for selected mobile banking functions, this feature is now offered for login and transactions within the App.
Biometric fingerprint authentication is made available for smartphone models with factory-fitted biometric scanning capabilities such as Apple devices (iPhone 5s & above running on iOS 8.0 & above) and Android devices (Samsung Galaxy S6 & above running on OS 5.1.1 & above). This feature will be extended to more smartphone models in the near future.
A key new feature is the '3-word banking' function. Customers can now bank with just three words, by typing keywords stating the desired Action, Name and Amount. With this, transferring funds and paying bills can be as easy as typing in 'Pay WiFi 250' or 'Transfer Mom 500'.
Another new feature on the App is for one-click bulk bill payments. Paying bills is now much simpler. Multiple payments of up to 5 bills are completed hassle-free and in shorter time.
Favourite functionalities such as PEx (now known as Pay Mobile), Card-less ATM Withdrawal (now known as ATM Withdrawal), PEx+ (now known as Scan & Pay) remain available through the enhanced user experience.
Fuda said, "Enhancements make the Hong Leong Connect App more intuitive and hence easier to use, yet at the same time does not compromise on security."
To download or update to the new Hong Leong Connect App, please visit Apple App Store or Google Play.
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