Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Easy Taxi and WeChat roll out integration in SEA

Zafirah Salim | Dec. 3, 2014
This integration is expected to boost taxi booking across Malaysia, Thailand and the Philippines.

Besides Singaporeans, WeChat users in Malaysia, Thailand and the Philippines, can now book their Easy Taxi rides through the messaging app too.

New users can download the WeChat mobile app to Android, iOS, Blackberry and Windows Phone devices. On the other hand, existing users need to follow Easy Taxi's official WeChat account (Malaysia: easytaximy; Thailand: EasyTaxiThailand; the Philippines: EasyTaxi_PH) to be able to use the taxi booking function.

The two companies said in a joint media statement that this integration is expected to boost taxi booking across the three countries, with users enjoying entitlement to special deals and promotions. For instance, in Malaysia, WeChat users who book their taxi through the app will enjoy a RM15 discount - which can be accessed via the 'promo' tab - when they use Easy Taxi Pay.

Similarly, Thailand offers users 30THB discount via promo code for every ride, limited to the first 200 users. As for Philippines, WeChat and Easy Taxi have a special promo car whereby users who book Easy Taxi through WeChat will get a chance to win a free ride.

"We are happy to renew our partnership with WeChat, benefitting our users in Malaysia, Thailand and the Philippines. The move further supports our regional footprint, and the synergies between both apps will allow for a greater mobility among smartphone users in our partner cities," said Jianggan Li, Managing Director of Easy Taxi Singapore.

"The response we have had in Singapore was quite overwhelming, and we wanted to offer the same privilege to our users outside of the island-nation," added Poshu Yeung, Vice President of International Business Group at Tencent, the company behind the WeChat app. 

Apart from Malaysia, Thailand and the Philippines, the companies said that they have plans in the pipeline to launch the partnership in countries where both apps are available.


Sign up for CIO Asia eNewsletters.