The HTC 10 is the nicest phone that HTC has made: solid, fast, great sound, good camera and a non-obtrusive UI. But $699 is a lot of money; a lot more than the LG G5, a little more than an iPhone 6S and at the top of what you'd pay for a Samsung Galaxy 7. The final judgment, I think, depends on what you value most.
To me, the HTC 10 feels more refined than the Samsung or the gimmicky LG. The multimedia aspects are important to me, so that's in the HTC's favor, and I'm a believer in the future of USB-C. I like Samsung Pay, though, and the Galaxy's watertightness is a hard thing to argue against. I could live without Samsung's wireless charging, but you may not want to.
There's no single headline-grabbing feature about the HTC 10. It's just a really good smartphone from a company that's back on its game -- if you're willing to pay the price.
At a Glance
Price: $699 (vendor price)
Pros: High end materials; fine fit and finish; great audio quality; less bloatware than previous models (and some competing phones); good camera
Cons: Comparatively high price; slightly heavier than competing phones
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