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Consumer technologies changing the world: CIO Workshop

Jack Loo | May 31, 2013
Conference attendees at Day Two of the CIO Workshop find out how mobility is transforming businesses.

Consumer technologies can disrupt traditional forms of businesses, according to an Accenture executive at the CIO Workshop.

One example is the e-retailer Amazon who has transformed the retail industry, said Paul Daugherty, chief technology officer at Accenture. He was the keynote speaker at the CIO Workshop in Seoul, South Korea on 30 May 2013.

"Every business is now a digital business. Technology is changing the way we do things. It is obligatory for the CIO to work the enterprise to help change the business," said Daugherty.

Jointly organised by the Singapore IT Management Association (ITMA) and Accenture, the CIO Workshop is a conference that aims to serve as a platform for IT leaders in Singapore to discuss the challenges facing the technology community.

Daugherty quoted trends from the Accenture Technology Vision 2013 report. One such trend that he spoke on was Relationship at Scale.

Businesses now have new ways to learn about consumers based on increasingly digital interactions that include email, social media, Web pages, online chat, mobile apps, and tweets. "We are now moving away from transaction to interaction," said Daugherty.

With technology, instead of not having enough interaction, companies can better interact with their customers than before, he said. The key to success is the seamless integration of the various digital channels, he added. Daugherty also listed fashion label Burberry and Virgin Airlines as businesses that have successful multichannel approaches.

And just how pervasive is mobility today? asked Jin Lee, senior managing director, Accenture Mobility, in his presentation Mobility - Where Are We Headed?

Lee listed his family's use of mobile devices as an example on how ubiquitous mobility is in mature markets.

"I have 13 connected devices, my wife has three and my son uses two. And he is 24 months old," he said. And all 17 pieces are overwhelming his house's wi-fi network that is running at speeds of 300 Mbps.

"My son has a habit of watching YouTube on his Samsung Galaxy tablet but when he cannot get his videos, he pushes it away and pulls his LTE device. It is running 50 percent faster. He is a power user. He knows the difference between wi-fi and LTE. And he is 24 months old," said Lee.

A defence stronghold

While the Android OS has its security gaps, Samsung Electronics is taking steps to address the issue with its management and security system KNOX, said Jae Shin, vice president, Enterprise Business Team, Mobile Communications Division, from the Korean tech giant.

KNOX works by containerising corporate and personal data separately on the Android OS. The software runs in the BIOS (basic input output system) firmware of the Android OS with file system encryption, to protect against data leaks, viruses and malware.


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