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Cloth's revamped iOS app lets you peer into strangers' closets

Caitlin McGarry | Oct. 30, 2014
Cher Horowitz wasn't just the loveable main character in the classic comedy Clueless--she was also a tech genius. The blonde Beverly Hills teen figured out that the best way to manage her extensive wardrobe was a computer program that did the heavy lifting of cataloging clothing items and recommending outfits. A few apps have tried to update Cher's virtual closet for the 21st century, but the newly relaunched iOS app Cloth may have just figured it out.

The next step: Turning Cloth into "the world's best fashion blogging tool," Porges said. "The reason a lot of fashion bloggers are moving to Instagram is because a lot of them want to do everything on mobile. We wanted to give them that."

But even if you don't post your outfits publicly, Cloth is still an intriguing social experiment, offering the ability to peer into strangers' closets without all the "follows for follow" and "likes for likes" that plague Instagram — at least right now.


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