An important difference between the 12.9-inch iPad Pro and the new version is the large iPad Pro's capability to run two full size apps side by side, according to Dawson. The 9.7-inch iPad Pro doesn't have this feature. "That's a big difference between those two, and there will be some people that really want to have the full side-by-side applications and all the rest of it."
Phil Schiller, senior vice president of worldwide marketing at Apple, said the majority of iPad Pro customers come from desktop PCs. With at least 200 million 9.7-inch iPads sold to date, according to Schiller, Apple wants to continue to evolve the devices and expand its the options for working professionals.
"You want a productive and engaged workforce, and for us iOS still dominates what our users prefer," Gette says. "This brings them more affordable options to either make the switch or continue to use an iOS device in the workplace, as well as [at] home."
When Apple celebrates its 40th anniversary on April 1, it will offer a lineup of five different iPhones priced between $399 and $949, as well as five iPads that range in price from $269 to $1,229. More information on the iPhone SE and 9.7-inch iPad Pro is available on Apple's website.
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