Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Candy Crush now on Tencent’s Mobile QQ and Weixin Game Centres

Zafirah Salim | Aug. 22, 2014
Following the successful launch of Candy Crush Saga in Korea and Japan in 2013, King has launched a localised version of the popular game in China in a bid to further extend its presence in key Asian markets.

Candy Crush game addicts in China will be happy to know that this popular game is now available on Tencent's Mobile QQ instant messaging platform and the Game Centre within messaging app WeChat (also known as Weixin in China).

Mobile game-maker King - the developer of Candy Crush - first announced its partnership with Chinese internet giant Tencent early this year, on April 16, 2014.

"I am thrilled to be launching Candy Crush Saga with Tencent in China. Tencent has the largest mobile social network in China and is a great partner to work with. I look forward to working together to make Candy Crush Saga as popular in China as in the rest of the world," said King's Chief Executive Officer, Riccardo Zacconi, in its media statement.

On the other hand, Steven Ma, Senior Vice President of Tencent, said that the collaboration will combine King's enjoyable mobile gaming experience and Tencent's strong game publishing and operation capabilities in China.

Candy Crush, which brought in about US$493 million in the last three months of 2013 alone, has topped sales charts around the world and was one of the most downloaded apps in that same year, according to King Digital's IPO registration filing this year.

 

Sign up for CIO Asia eNewsletters.