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Bright outlook for Myanmar’s personal devices market

Anuradha Shukla | Sept. 27, 2013
IDC predicts market to grow due to increase in infrastructure development.

IDC expects a significant increase in demand for both mobile phones and tablets in Myanmar as infrastructure development accelerates in the country.

These developments are pushing Myanmar to become an ICT-driven nation, according to “Myanmar Mobile Phone, PC, and Tablet 2013-2017 Forecast and Analysis.”

The government has awarded telecommunications licences to Telenor and Ooredoo and this has significantly reduced prices of SIM cards. Even low-wage earners can now afford a SIM card giving a push to demand for personal devices. 

Although more people are purchasing SIM cards now, Myanmar still lacks good network coverage.

“The Myanmar government has set highly ambitious targets for mobile subscriber penetration over the next two years,” said Daniel Pang, ASEAN research manager for Client Devices at IDC Asia/Pacific. “At this point, they are on the right track, but there is still much work left to be done." 

Growth in Q3 2014

As the existing condition of telecom infrastructure is not good, IDC predicts mobile phone shipments will increase only in the second quarter of 2014 (Q2 2014) or the third quarter of the year (Q3 2014) once the network coverage improves. 

The PC market will also expand this year and thanks to the government reforms, consumers can expect decline in costs of Internet subscriptions in 2013.

Tablet users can also look forward to more Wi-Fi hotspots so they can access the Internet easily. Demands for this product will also increase as Myanmar will have a new high-speed Internet cable network this year and the prices for tablets dipped significantly at the end of 2012. 

The country will also have improved electricity supply as more hydropower dams will be constructed over the next few years. Better power conditions will encourage the people in the country to purchase more personal devices. 

“As income levels rise, Internet costs decline and more hydropower plants are built, IDC expects the PC market to move into a healthy growth track,” added Pang. “The outlook for Myanmar’s personal devices market is very bright; all that remains is to figure out how to tap into its potential.”

 

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