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Blue Coat reaches out to younger consumer market

Veronica C. Silva | May 21, 2012
New Web protection solution protects kids using Android-based tablets, mobile phones

With more mobile devices likely getting in the hands of children these days, Blue Coat Systems has extended its Web security solution to address the younger consumer market.

The company recently introduced its K9 Web Protection Browser for Android devices which is aimed at protecting families and children from malicious threats targeting Android-based tablets and phones. The new solution is in addition to the Blue Coat K9 Web Protection Browser for the Apple iOS platform, and the K9 Web Protection software for PC and Mac computers.

Blue Coat said the Android solution is also equipped with the company's WebPulse collaborative defence, which provides users with proactive, "negative day" protection "that blocks malware attacks before they launch."

It also provides real-time filtering of content to protect children from inappropriate content such as those involving pornography, illegal drugs, and gambling.

Blue Coat said it developed the solution out of concern that mobile devices have recently become popular targets of malicious attacks as they have become popular devices to access the Internet. Yet, Blue Coat has also noted that mobile devices lack basic security protection which is otherwise found in home computers.

Risks of exposure

With these mobile devices landing in the hands of children, Blue Coat is raising awareness that mobile devices need the same attention to Web security protection as home computers. Without a Web security solution, mobile devices can easily expose users to malware and other inappropriate content.

"Mobile devices are quickly becoming a primary platform for Web access by nearly all age groups. The adoption of these mobile devices has moved faster than the security required to protect the users of those devices, creating a considerable challenge for parents that want to provide a consistently safe Web experience for their children," said Steve Daheb, chief marketing officer and senior vice president of corporate and business development, Blue Coat Systems.

Daheb said the K9 Web Protection Browser for Android is the first solution to provide parents with reliable Web protection. "(It) also represents a significant step in our strategy to secure and manage Web access for any user in any location on any device."

The K9 Web Protection Browser becomes the default browser, in mobile devices, replacing other browsers that lack the content controls and Web security required to keep children and families safe online, Blue Coat said.

The app also features the K9 SafeSearch that removes all malicious or inappropriate links in search engine results, phony advertising or social networking, and prevents navigation to sites known to be used for phishing or to download malicious software.

Blue Coat said it is making the new Android app available for free from the Google Play market as a community service to families and individuals.


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