The story behind the story: Once a mobile powerhouse, BlackBerry has fallen on hard times. The Priv was supposed to turn the company around, but suffered poor sales. By taking an existing design and focusing on BlackBerry's strengths in security and manageability, it's able to field a much more affordable option. It's possible that this is the way forward for the company, but I predict the market will shrug off this device as well. BlackBerry may eventually stop making hardware altogether, instead focusing on its expertise in security and device management as a software and services company.
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