The Noodoe's stripped-down, customizable interpretation of the smartwatch reflects a product philosophy that the company is trying to position as the opposite of the Apple Watch and other high-end wearables.
"In many ways, Noodoe is a lot closer to Swatch in terms of self-expression and is a lot closer to Lego in terms of using your own ideas," Wang said.
The Noodoe is slated for release in the fourth quarter of this year, and an iOS version of the app will soon be released, according to the company.
Tim Hornyak covers Japan and emerging technologies for The IDG News Service. Follow Tim on Twitter at @robotopia.
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