To enterprises, SODA is not only an app, but a software platform that supports mobile and cloud applications requiring strong privacy and confidentiality protection.
What has been the traction of your app so far?
Prof Lam: We are still in the pilot phase and recently conducted a trial with 300 pilot users across the region. Based on word of mouth, we now have about a thousand users from all over the world who have downloaded the SODA app. The app was officially launched in December 2013.
We are now offering the basic version of SODA as a free download to individual users on Android Google Play Store and iOS App Store. Corporate users will have to pay a small annual fee for their subscription. The market is huge if you consider the population of Internet users in the region who need privacy protection and may want to use the app on their mobile devices.
How do you want to take it forward in the region and beyond?
Michael: I am expecting to get half a million downloads from consumers by the end of 2014. For corporate customers, we aim to sign up between 50 to 100 businesses in Southeast Asia.
We have already signed up individuals and some corporate accounts in Singapore and Malaysia, and recently set up an office in Kuala Lumpur, Malaysia. Our plan is to expand from Singapore both East and West. One day the two ends will meet and we will be truly global.
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