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Asia-Pacific second only to U.S. in mobile ad traffic

Ike Suarez | Jan. 27, 2014
Opera Software ASA says in its Q4 state of mobile advertising report

The Asia-Pacific is second only to the United States in terms of mobile advertising traffic, according to the mobile ads solutions provider, Opera Software ASA.

The San Mateo, California office of this Oslo-based vendor recently released its Q4 2013 report on the state of mobile advertising globally and said the US, as in previous quarters, still leads the world in volume of mobile ads to various devices.

It also said the number of ad impressions sent globally through its Opera Mediaworks platform now totals 60 billion a month, reaching 425 million consumers.

United States

Of these impressions, 48.46% came from the US during Q4 2013.

In second place was the Asia-Pacific at 22.81% while third was Europe at 15.20%

Percentage figures for other regions were the following:

  • Americas (non-US), 6.50%
  • Africa,4.23%
  • Middle East,1.56%

No monetary figures were given, but the report said 70% of advertising revenues came from the U.S.

"We anticipate the global media spend on mobile advertising will make up 20% of all digital advertising worldwide," said an Opera Mediaworks statement as it quoted its CEO, Mahi de Silva.

 

 

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