But while 2015's App Store numbers were certainly up -- an increase of at least $1.8 billion for Apple -- over the year prior, the growth rate appeared to have slowed.
In January 2015, Apple flaunted a 50% increase in App Store sales: total billings, not just its cut or developers'. Today, Apple's "over $20 billion," when compared to estimates by Computerworld and Dawson last year of 2014 total revenue between $14.3 billion and $15 billion, put 2015's growth rate at between 40% and 47%.
Apple's $6.3 billion earnings from the App Store may have been real money -- more than its total revenue for all of fiscal 2003 -- but in the context of its current sales, which totaled $183 billion for 2014, it's just a drop in the proverbial bucket at a mere 3.5%.
Dawson's estimates of App Store's gross revenue per in-use iOS device shows a surge toward $25 starting in late 2012. He attributed the increase to in-app purchases in games -- Candy Crush Saga kicked off the business model -- which many believe is unsustainable or damaging to the app ecosystem. Credit: Jackdaw Research
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