"The coordinated change will also shatter the illusion that your phone is personal to you and offer a stark reminder that Apple exerts significant control," Thompson said. He drew a comparison to the uproar two months ago when Apple pushed a free U2 album to all iCloud account owners, automatically downloading its tracks to customers' iPhones, iPads and Macs.
A week later Apple published a tool that allowed customers to delete U2's Songs of Innocence from their devices.
"To be clear, this idea is much less objectionable [than the U2 album], and certainly won't garner nearly the outcry, but the coordinated app icon change still feels off," Thompson concluded.
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