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Apple turns 25 apps (Red) in campaign to fight AIDS

Gregg Keizer | Nov. 25, 2014
Will also donate undisclosed portion of online and retail sales on Black Friday and Cyber Monday.

"The coordinated change will also shatter the illusion that your phone is personal to you and offer a stark reminder that Apple exerts significant control," Thompson said. He drew a comparison to the uproar two months ago when Apple pushed a free U2 album to all iCloud account owners, automatically downloading its tracks to customers' iPhones, iPads and Macs.

A week later Apple published a tool that allowed customers to delete U2's Songs of Innocence from their devices.

"To be clear, this idea is much less objectionable [than the U2 album], and certainly won't garner nearly the outcry, but the coordinated app icon change still feels off," Thompson concluded.


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