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Apple suffers first double-digit decline as Samsung extends smartphone lead

James Henderson | May 23, 2016
Smartphone sales represented 78 percent of total mobile phone sales in the first quarter, Gartner said.

“Despite the Android platform’s advancements and its dominant market share, the challenges of profitability remain for a number of Android players.

“This will have an impact on the vendor landscape where new or more innovative business models will increasingly become key to succeed.”

Going forward, Gupta believes Nokia’s announced return to the smartphone and tablet markets will not be an easy mission.

“In today’s market it takes much more than a well-known brand to sell devices,” he added.

“Making good hardware won’t be an issue for Nokia, but users need a compelling reason to remain loyal to the same brand. Furthermore, that the smartphone market is slowing down makes it difficult for mobile phone vendors to reach previous levels of growth.”

 

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