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Apple says the iPad Pro is built for business

Matt Kapko | Nov. 16, 2015 senior writer Matt Kapko visited Apple headquarters yesterday to talk about the iPad Pro the company’s strategy for positioning it as a tool for business.

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Matt Kapko .Apple says the iPad Pro is built for business

Apple claims that it’s this determined workflow process that sets the iPad Pro apart from laptops, desktops and other tablets. However, the company acknowledges that it has to convince enterprises that the iPad Pro can bridge the gap between how employees use computers and what’s possible on tablets.

Fortune 500 companies investigating iPad Pro

Apple is highlighting an array of new apps for business, medical education and bedside consults, three-dimensional graphics design and drawing to convey not only the capabilities of its hardware but also the way the iPad Pro can be transformed into a business tool. According to Apple, almost every Fortune 500 company is already investigating the iPad Pro.

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Matt Kapko Apple's Smart Keyboard and multitasking features provide a glimpse of Apple's vision for the future of iPad and workplace computing.

Despite its early adoption at Fortune 500 firms, some businesses will see the absence of a trackpad on the Smart Keyboard as a user interface challenge, because even some of the simplest tasks require you to repeatedly lift your hand off the keyboard and reach up to touch the screen. It can, at times, feel like more of a burden or interruption than a feature.

Likewise, while some processes are improved by a reduction in steps, other tasks such as content manipulation and scrolling through media require that you decide between work mode with the keyboard on or play mode without it. Otherwise, you are going to have to deal with a lot of back-and-forth movement between the keyboard and touchscreen.

Until recently, the iPad was largely positioned as an in-between device -- a tool that blended many of the capabilities of a PC with the versatility and mobility of a smartphone. The iPad Pro is Apple’s attempt to show that tablets don’t have to be less powerful or offer weaker displays than a computer, so those “conceptual barriers,” as Apple puts it, are gone now.


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