Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Apple says the iPad Pro is built for business

Matt Kapko | Nov. 16, 2015 senior writer Matt Kapko visited Apple headquarters yesterday to talk about the iPad Pro the company’s strategy for positioning it as a tool for business.

Editor’s Note: Apple invited's Matt Kapko to Cupertino to offer him details about its plans for the iPad Pro -- specifically Apple wanted to share background on why the new tablet is well-suited for the enterprise. As a condition of the interview, all comments are attributed only to an unidentified Apple spokesman.

CUPERTINO, Calif. -- Apple isn’t trying to rewrite the script of the iPad with its release this week of the iPad Pro. Rather it’s adding a new chapter. The device’s 12.9-inch screen provides a much larger touch-enabled window to view content and engage in rich media. However, Apple says its new tablet is more than a pretty interface and it is also positioning the iPad Pro as a tool capable of getting work done.

Business and creative functions such graphics design and photo and video editing aren’t exactly foreign to Apple’s tablet, but new accessories, apps and the additional data the iPad Pro’s larger screen accommodates, enable you to accomplish more of the work you’re likely to be conducting on computers today.

The iPad Pro is a bridge into a new way of operating, says an Apple spokesman. The company tells its goal is to give you tools that cause you to rethink how a touch-enabled environment might apply to you and the way you work.

The device won’t meet the needs of all businesses and their respective employees’ preferences, of course, but the company says advancements in the iPad Pro will give workers a new opportunity to reflect on what they use for work and whether the new iPad is a fit for their work life.

iPad Pro reduces barriers to productivity

With the iPad Pro, Apple says it wants to reduce the barriers many business users face in a tablet form factor: processing, user interfaces and mechanisms for input. If the iPad Pro is Apple’s next step in its vision of the future of computing, it knows that it has to fulfill those needs in a better manner than the computers worker use today.

The post-PC era, according to Apple, requires a more personal experience between you and your devices. Touch -- finger to glass and now Apple Pencil to glass -- is what makes it personal, the Apple spokesman says. Accomplishing business tasks that you would typically gravitate to a laptop or desktop for can now also be enabled by the aid of Apple’s Smart Keyboard or third-party products such as the Logitech Create keyboard.

Apple says one of the biggest benefits of the iPad in a business setting is that it allows -- actually, forces -- you to focus on the task at hand. Many tasks require multiple apps running simultaneously though, and the company says it is trying to rectify that through its new multitasking features.


1  2  Next Page 

Sign up for CIO Asia eNewsletters.