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Apple-IBM partnership is a direct challenge to Microsoft

Tim Greene | July 16, 2014
IBM and Apple are teaming up to create enterprise apps to can run on Apple devices that business customers can manage and secure, creating a formidable direct challenge to plans Microsoft is trying to carry out on its own.

But that is different from teaming up with Apple to create packages that are readily available for businesses to deploy.

The game is far from over. Deployment of iOS devices is lagging, as even Apple's CEO Tim Cook admits. "The reality is the penetration in these businesses and in commercial in general for a mobility is still low," says Cook in CNBC interview. "If we can bring the kind of transformation we've arguably brought to consumers to enterprise I think there's a huge opportunity here."


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